San Francisco-based Boku recently announced the partnership with MasterCard to offer mobile wallet service to enable consumer to make mobile payments.
BOKU Accounts enables merchants to create easy-to-manage loyalty programs as well as targeted offers to reach customers through mobile apps, SMS text messages, push notifications or e-mails. The platform also offers consumers real-time visibility into spending and budgets tied to their account. The online campaign management system of the BOKU Accounts platform also provides merchants with sophisticated analytics so they can manage and modify these offer programs over time to maximize consumer reach and repeat business.
The BOKU Accounts MasterCard Prepaid card is issued by IDT, which is a regulated bank, licensed by the Financial Services Commission (FSC), Gibraltar, under the Banking Act 1992, pursuant to a license from MasterCard International Incorporated. Issuing banks will vary based on geographic region.
